NAMING // AI_Society;
MAIN COLOUR // WHITE: #FFFFFF, 0-0-0-0
SECONDARY COLOUR // BLACK: #090400, 60-60-60-100
ACCENT COLOUR // NONE
SPECIAL COLOURS // NONE
MAIN FONT // SPACE MONO REGULAR & BOLD
SECONDARY FONT // NONE
DECORATIVE FONT // NONE
PERSONALITY // RULER, ARTIST
PILLARS // CONTENT MADE BY AI PROS
PURPOSE // FLAWLESS LOW-COST CREATIONS
VALUE // EXCLUSIVE TOP-GRADE EXPORTS
CLAIM // UNLOCK YOUR TRUE POTENTIAL
> BRIEFING // Sometimes budget leads people towards AI-powered tools, though unfortunately the results are often less than ideal. But what if an expert generated the content instead? This project needed a brand that'd shine by letting creators take the spotlight, thus giving them the credit they deserve while showing their skills and work to the world.
> APPROACH // As expected, brand had to be fairly neutral to avoid putting the focus on something that wouldn't necessarily matter too much, while making it clear that their services are top-notch and highly creative. It was important to sit down and strategise in order to to find out a good way to pull it off without making unwanted sacrifices.
> SOLUTION // The end result for AI_Society; was a brand that, despite only using white and black as its signature colours, relies on mainly text-based elements to help creator's work stand out. It's bold but not too much, flashy but won't steal the spotlight. It conveys their belief that it's all about helping others achieve something greater.
> DISCLAIMER // Due to creative considerations certain logo variations, icons, images and / or texts may have been updated, excluded or not designed. Additionally, please note that the projects featured in this website are entirely fictional and have been custom-made in order to protect every client's privacy and anonymity.
