NAMING // LVL.20 BODY
MAIN COLOUR // YELLOW: #FFED03, 0-0-100-0
SECONDARY COLOUR // BLACK: #090400, 60-60-60-100
ACCENT COLOUR // NONE
SPECIAL COLOURS // WHITE: #FFFFFF, 0-0-0-0
MAIN FONT // ROBOTO MONO REGULAR & LIGHT
SECONDARY FONT // NONE
DECORATIVE FONT // NONE
PERSONALITY // MAGICIAN, ARTIST
PILLARS // COMBINING EXERCISE AND VR GAMING
PURPOSE // VIRTUAL TRAINING, RAW CHANGE
VALUE // NEW TECH, CUSTOM EQUIPMENT
CLAIM // HOP INTO THE GYM AND LEVEL UP
> BRIEFING // Being a new approach to gyms, this project offered the opportunity and challenge of reimagining the way gym-related brands work. More specifically, their VR approach called for a brand that'd have gaming inspiration in order to appeal to the right audience. It needed an energetic feel that'd simultaneously look fun and approachable.
> APPROACH // While the needs were clear from the start, there were still too many different paths that could've been followed. As such, after doing the proper research, the development of a brand strategy helped determine the best approach while building a good foundation; this way the final result would've been planned from the beginning.
> SOLUTION // LVL.20 BODY ended up as a brand that combines visually the concepts of working out and gaming, thus ending up with something bold, fun and energetic. It keeps things nice and simple thanks to a limited use of colours and font weights; this facilitates the creative use of immersion-oriented elements, making sure that the design is balanced.
> DISCLAIMER // Due to creative considerations certain logo variations, icons, images and / or texts may have been updated, excluded or not designed. Additionally, please note that the projects featured in this website are entirely fictional and have been custom-made in order to protect every client's privacy and anonymity.
