NAMING // SEER Academy, SEER
MAIN COLOUR // ORANGE: #EA5A0C, 0-75-100-0
SECONDARY COLOUR // WHITE, #FFFFFF, 0-0-0-0
ACCENT COLOUR // NONE
SPECIAL COLOURS // NONE
MAIN FONT // SHARE TECH MONO
SECONDARY FONT // NONE
DECORATIVE FONT // NONE
PERSONALITY // HERO, CAREGIVER
PILLARS // A PSYCHOLOGY ACADEMY FOR CREATORS
PURPOSE // LEARN WHAT YOU NEED TO FLOURISH
VALUE // A PRACTICAL ALTERNATIVE TO COLLEGE
CLAIM // LET US GUIDE YOU TO SUCCESS
> BRIEFING // What makes something catchy, pretty or entertaining? SEER Academy offers trustworthy and easy-to-understand courses for those who only want to learn what they need about the psychology behind media and content creation. Its brand needed to express professionalism, but also that they do things differently and always think out of the box.
> APPROACH // Being aimed at creators, it was key to develop this project keeping in mind the fact that creativity is extremely important. Working on a coherent brand strategy before even thinking on designing anything would help determine the best path to follow by defining basic concepts that would absolutely have to get taken into account.
> SOLUTION // It was decided that SEER Academy would have orange as its main colour, representing creativity and enthusiasm. In hopes of keeping the message consistent it was decided that the colour palette would have to be fairly small; in exchange, however, it's an interesting use of shapes what ended up defining this brand's visual direction.
> DISCLAIMER // Due to creative considerations certain logo variations, icons, images and / or texts may have been updated, excluded or not designed. Additionally, please note that the projects featured in this website are entirely fictional and have been custom-made in order to protect every client's privacy and anonymity.
