NAMING // WARE:ON
MAIN COLOUR // BLACK: #0E0E10, RAL 9005
SECONDARY COLOUR // WHITE: #F1ECE1, RAL 9010
ACCENT COLOUR // RED: #CC2C24, RAL 3028
SPECIAL COLOURS // NONE
MAIN FONT // SPACE GROTESK REGULAR & BOLD
SECONDARY FONT // AGENCY FB REGULAR & BOLD
DECORATIVE FONT // DIFFERENT FOR EACH CAMPAIGN
PERSONALITY // OUTLAW, ARTIST
PILLARS // CASUAL CYBERPUNK CLOTHING
PURPOSE // DISRUPTIVE DESIGNER CYBERWEAR
VALUE // DYSTOPIC, EXCITING, DIFFERENT
CLAIM // RISE UP AGAINST THE ORDINARY
> BRIEFING // There's not many cyberpunk-themed clothing brands, which is truly a shame. While WARE:ON won't change this, they aim to at least offer more variety by following a more casual approach. It's all about the message, as they say. They needed a versatile brand made for cyberpunk enjoyers. Something bold that's not too flashy.
> APPROACH // The key to this project was to find the perfect balance between a good storytelling and a subtle enough identity in order to come up with a brand that'd be fun but not too showy. It was vital for it to get rowdy and loud while also looking like nothing's going on; that kind of things you'll only like once you manage to fully understand them.
> SOLUTION // Matching its casual target, WARE:ON ended up being a brand that relies on graphics to give their carefully designed items the bit of immersion that they were missing. Instead of being entirely futuristic, this approach is ideal for anyone that wants their clothes to be disruptive without ever standing out too much from the crowd.
> DISCLAIMER // Due to creative considerations certain logo variations, icons, images and / or texts may have been updated, excluded or not designed. Additionally, please note that the projects featured in this website are entirely fictional and have been custom-made in order to protect every client's privacy and anonymity.
